The platform is rolling out a fresh option that enables them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service disclosed that it now features more than 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global rollout. This development comes amid a increase in AI-generated material, driven by emerging video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising content creators on a popular video site primarily display clips produced artificially. A significant portion of this content is classified as low-quality AI content, a label for inferior, factory-style content that is frequently absurd or surreal.
Based on user feedback that numerous viewers appreciate content made with AI tools, ranging from digital art to informative clips, and we want to give people the power to increase or decrease of that, according to their own choices,” said a platform representative.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its app tagged as artificially created. Overall, more than 100 m pieces of content are submitted to the platform every day, making AI content a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI-generated videos they see by using the “manage topic” feature in the app and choosing “AI-generated content”. Additional categories that currently be controlled under the tool include news, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s rules oblige users to tag convincing artificially created content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be removed under its user guidelines.
Furthermore, the app will now apply an artificially created tag to content produced via its built-in AI features, or flagged by an cross-platform project for identifying artificial media. This measure is designed to stop users from trying to evade the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2m AI literacy fund for experts and groups to produce educational content about responsible artificial intelligence. This program will benefit charitable organizations focused on training coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, during controversy over proposals to cut jobs for a large number of content moderators in the United Kingdom. It is set to reduce 439 jobs in its trust and safety division in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it is viewed by humans. TikTok reported a notable drop in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
